BUSINESS-SAVVY pupils swapped their classrooms for the Stadium of Light as part of a national challenge.
More than 100 students from seven schools gathered at the home of Sunderland AFC for the club heat of the Premier League’s Enterprise Academy Challenge.
The nationwide challenge, now in its fifth year, saw them try to solve a business-based problem set by Premier League chief executive Richard Scudamore.
The students were asked to take on the role of a football club marketing executive and develop ideas to attracted more fans to games, engage with supporters via the club’s digital channels and generate interest from international markets.
Teams of up to five students, aged 14 to 19, who had worked on their ideas for six weeks, presented them to a panel of judges at the event, which was run by SAFC’s official charity, the Foundation of Light.
The youngsters were also be given a tour of the stadium, watched footage from previous challenges and heard from former footballer Dick Malone, a full-back who was part of Sunderland’s 1973 FA Cup-winning team.