Sunderland must be ready to make the most of the big stage provided by Springsteen, Coldplay and Red Hot Chili Peppers

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“WE need to be ready.”

“WE need to be ready.” Sunderland retail boss Andy Bradley is urging city businesses not to miss out when some of rock’s biggest names roll into Wearside.

DUESSELDORF, GERMANY - JUNE 16:  Musician Bruce Springsteen performs with the E Street Band at the first concert in Germany to be held at the LTU Arena, during his world tour on June 16, 2008 in Duesseldorf, Germany.  (Photo by Ralph Orlowski/Getty Images)

DUESSELDORF, GERMANY - JUNE 16: Musician Bruce Springsteen performs with the E Street Band at the first concert in Germany to be held at the LTU Arena, during his world tour on June 16, 2008 in Duesseldorf, Germany. (Photo by Ralph Orlowski/Getty Images)

Coldplay, the Red Hot Chili Peppers and Bruce Springsteen will all perform at the Stadium of Light this summer, with each concert expected to attract about 50,000 fans.

The North East Chamber of Commerce is holding an open meeting for city businesses at the stadium on Tuesday and Andy is keen to see as many as possible attend.

Last year’s concerts – four by Take That and one by Kings of Leon – provided a definite boost for some of the centre’s tenants.

“We did see a real effect, particularly for our cafes and coffee shops,” said Andy, manager of the Bridges shopping centre.

Chris Martin, singer of British alternative rock band  Coldplay, performs in Cologne, Germany, Thursday Dec. 15, 2011. (AP Photo/dapd/  Roberto Pfeil)

Chris Martin, singer of British alternative rock band Coldplay, performs in Cologne, Germany, Thursday Dec. 15, 2011. (AP Photo/dapd/ Roberto Pfeil)

“And the centre car parks took record takings in the week of the Take That concerts.”

The knock-on effect of the shows had been felt across the city.

“Every cafe, every taxi driver, everybody got a boost from it and we need to be ready for this year,” said Andy.

“We are going to work closely with the football club and the city council to make sure what we provide is attractive.

“We know what the impact will be, now we need to make sure we make the most of it. We need to exploit it and we need to be ready.”

SAFC commercial director Gary Hutchinson, who is also chairman of the chamber’s Sunderland committee, said sales of all three concerts were going well, with only limited standing room left.

“We are very pleased with sales and we would urge people who are interested in coming along to buy their tickets as soon as possible because tickets are becoming limited.”

The club still has hospitality packages available for the shows through www.safcconcerts.com.

Tuesday’s chamber meeting will be held at the Stadium of Light, from 3pm for a 3.30pm start. Anyone wishing to attend should register by e-mailing concerts2012@safc.com.

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