CAMPAIGNING politicians pulled on their woolly hats to highlight the plight of poverty-stricken pensioners this winter.
Sharon Hodgson, who represents Washington and Sunderland West, Bridget Phillipson, (Houghton) and Sunderland South, and Julie Elliott (Sunderland Central) visited Age UK Sunderland’s Bradbury Centre to throw their support behind Bobble Day .
As part of the charity’s Spread the Warmth campaign, which aims to help keep OAPs warm during the winter, people of all ages were urged to wear “bobble badges” or take part in sponsored events.
Companies which supported the drive included Asda, Gentoo, Morrisons, Tesco and Sunderland City Council.
Alan Patchett, director of Age UK Sunderland, said: “We wanted everyone to do something incredi-bobble for Bobble Day this year.”
According to the charity, as many as 24,000 older people may not survive the cold weather this winter, and an estimated 200 deaths a day could be prevented.
Money raised from Bobble Day will go to Age UK’s Spread the Warmth campaign. “Age UK and its local and national partners are working hard to help older people keep warm and well throughout the winter in a number of ways, including through winter benefit checks and handyperson services,” said Mr Patchett. “They are providing hot nutritious meals at local lunch clubs as well as home visits and friendly telephone calls through befriending services for those who may feel isolated.” Age UK offers free information and advice for older people and their families on 0800 169 65 65.