WEARSIDE battery manufacturer Rayovac is ready to send the opposition packing.
The firm has invested heavily in new machinery to launch a new line of exclusive premium packaging.
Mayor of Sunderland, Coun Stuart Porthouse visited the firm’s Washington plant to unveil its new packaging line.
“Sunderland is home to some of the region’s most successful manufacturing companies and I’m proud to champion the continued importance of manufacturing to our region,” he said.
“It has been a pleasure to visit one of our great success stories, Rayovac, and I’m delighted to have been a part of the unveiling of its new range of machinery, which is helping to further enhance its unique offer.
“It is most inspiring to see how the company’s continued growth of its export market is bringing opportunities back here to the North East in terms of job creation and continued investment.”
Rayovac employs more than 200 people at of its Washington facility and exports hundreds of millions of batteries to more than 85 countries around the globe.
General manager Glen Rutherford said: “We were delighted to welcome the mayoral party to our Washington plant.
“Rayovac’s strength is in its long-standing history of innovation with over a century dedicated to pioneering new technology. In the modern day, through our continued investment into new skills and equipment, we are able to continually strengthen our offer and manufacture the world’s leading range of high quality hearing aid batteries both here in Washington and at our sister plant in the United States.
“Our work with the new Spectrum Brands Institute of Design and Technology also means we are able to service the entire globe with the latest in innovations and highest quality products.
“Our success is testament to our highly flexible, adaptable and skilled workforce and we’re looking forward to an exciting future ahead.”
As well as its new packaging, the firm has recently introduced new Implant Pro+ batteries for cochlear hearing devices.