Student’s business has a clear focus

NEW FOCUS ... Georgia Tyrie has received help to set up a photography business.
NEW FOCUS ... Georgia Tyrie has received help to set up a photography business.
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A SOUTH Tyneside student got in the frame to beat the dole queue after snapping up some expert business advice.

Budding entrepreneur Georgia Tyrie, from South Shields, graduated this summer after completing a foundation degree in photography from Newcastle College.

But like many former students from across the region, she faced a difficult time trying to find suitable employment in today’s tough economic climate.

Having developed a love of photography at a young age, 21-year-old Georgia always hoped to be able to pursue her passion as a career, but she was uncertain as to how to turn that dream into a reality.

But help was on hand when Georgia was put in touch with Mary Kennedy, an enterprise coach at Tedco, South Tyneside, who introduced her to the UcanB project, a coalfields regeneration projects designed to support 18 to 30-year-olds, who are neither in education or employment, to gain access to work, either through traditional routes, access to training or by setting up their own business.

Georgia said: “I have always had a keen interest in artistic subjects, and, in particular, enjoyed studying faces and portraits, so developing a love for photography was very much a natural progression.

“However, even though photography was something that interested me, I didn’t really know what I needed to do to get started and develop my career. When I spoke with Mary, she outlined how I could turn my love of photography into a career and pointed me in the direction of becoming self-employed running my own business.”

Georgia was encouraged to enrol on The Prince’s Trust’s guide to self-employment course, which offered valuable information on putting together a business plan and developing a marketing strategy as well as other useful tips and suggestions that she needed to establish her own venture.

In addition, Ms Kennedy is now mentoring Georgia on how best to make new contacts, the importance of effective networking and provided a sounding board for her to discuss ideas. Georgia said: “It’s great to have somebody with Mary’s knowledge and experience on hand to provide guidance this early on in my career.”

Ms Kennedy said: “UcanB is tasked with helping to tackle the growing problems faced by rising youth employment levels in South Tyneside.

“The project is targeted at young adults from varying circumstances, including individuals who have left school with little to no qualifications to recent graduates coming out of university and struggling to enter employment.

“Georgia is an excellent example of just the sort of individual the project is designed to help – a young graduate who has all the necessary talent, drive and enthusiasm, but just needs the right help and support to kickstart a career.”

Now Georgia Claire Tyrie Photography is going from strength to strength, specialising mainly in fashion and portrait photography.

The young businesswoman is looking to expand her client base and secure work as a wedding photographer.

For examples of her work, visit georgiaclaire.co.uk.

Information on the UcanB project is available from Ms Kennedy on 0782 477 4506.

Twitter: @terrykelly16