Start up with winning ways

Sunderland City Council leader Coun Paul Watson with awards organiser Richard Laverick.
Sunderland City Council leader Coun Paul Watson with awards organiser Richard Laverick.
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FLEDGLING entrepreneurs will be honoured at an awards event set up to promote new businesses and their role in improving Wearside’s economy.

The uStartup business awards will showcase the achievements of those who have set up their own businesses within the last 12 months.

Sunderland City Council is backing the scheme, which it said will help to propel Wearside forward.

Council leader Paul Watson said: “The awards would be a springboard for continued business growth for new start-up companies across the region.

“They provide a fantastic platform from which to recognize the achievements of newcomers in the business world and to showcase the dynamism, innovation and creativity that exists across the North East.”

The uStartup awards have been set up by Richard Laverick – managing director of uBrands, an online affiliated marketing company that trades throughout the world – after his own less-than-positive experience of business awards.

Mr Laverick was frustrated that most “newcomer” business competitions are normally open to companies that have been trading up to three years.

He said he wanted to establish something just for businesses in their first year of trading, to capture the success of the “new-born” entrepreneur.

He said: “The first 12 months of business can be very daunting so it is important we support and celebrate what new entrepreneurs are doing.

“New businesses are the lifeblood of the economy, supporting them over this crucial stage is important to their survival as they grow and have a bigger impact on the UK economy – increasing future prosperity and job creation.

“We are looking for companies that are special. We know there are a lot of talented and creative entrepreneurs throughout the region – we want to find the next top dogs that will take the business world by storm.”

@pressbench