Out-of-work young adults are being targeted in a new campaign.
The power of sport and social activities is being used in a programme called Talent Match.
We know there’s a big problem in this area with the number of young people who are unemployed or disengaged and this programme will tackle that by using activities which will interest and motivate them, but at the same time offer them a real chance of finding work at the end of itSimon Naisbett from the East Durham Business Service
It aims to connect with and motivate 18-24 year-olds who have been out of work or training for 12 months or longer.
The programme is being delivered by the Peterlee-based East Durham Business Service (EDBS) in conjunction with GlobalSport Academy.
It lasts six weeks and will encourage team building skills and the ability to be socially inclusive. The long-term target will be to help people get back into work.
Simon Naisbett from EDBS is managing the programme, and said: “We know there’s a big problem in this area with the number of young people who are unemployed or disengaged and this programme will tackle that by using activities which will interest and motivate them, but at the same time offer them a real chance of finding work at the end of it.”
The young adults will get to play sports and computer games and take part in team building activities to “initially increase their confidence and give them the skills employers look for,” said Mr Naisbett.
“After that we will look at training, qualifications and work experience placements which will get them ready for the world of work.
“I must stress Talent Match is targeted specifically at those extremely hard to reach young people who have been out of employment, education or training for 12 months or more.
“It is a different approach to engaging with them but we’re confident it will work.”
Talent Match offers participants the chance to complete an NCFE Level 1 Sports Coaching qualification and receive support in personnel development.
GlobalSport Academy, based in Peterlee, provides courses in sport and development to young people who are disengaging from mainstream schools.
It was set up in February 2013. The company is run by managing director Phil Brown and commercial director Angela Rice.