Christmas is coming - and so is Sunderland’s Frost Village as it makes its return to bring festive cheer to shoppers.
The cool celebrations will be staged in Keel Square as part of a programme packed full of activities in the run up to December 25.
The plans have been unveiled by Sunderland’s Business Improvement District as it looks to draw in more shoppers into the city and bring joy to families.
The ice rink - which last year drew in 7,400 skaters - will be set up once again, with a winter market to also trade.
Visitors will to watch a screening of movies, join in the Ha’Way in a Manger candlelit conga parade and music and dance sessions.
The programme will be launched on Thursday, November 24, with the unveiling of the ice rink with special performances by professional skaters and will be open daily until Christmas Eve.
The Frost Village was a huge success last year and we’re hoping it will be even bigger and better this time around.Ken Dunbar, Sunderland BID
Training sessions will be on offer for people of all ages along with special dance sessions and parties, with the addition of the Merry Monk Bar selling hot Gluhwein for adults to enjoy.
The rink will also be available for group bookings throughout the festive period, with set times when it will also be available for private hire, for groups who want to organise a Christmas party with a difference.
Every Thursday to Sunday, from Tuesday, November 15, right up until Friday, December 23, Keel Square will also host a Christmas market, offering a range of unusual and unique products.
Ken Dunbar, chief executive of Sunderland BID, said that all the stops had been pulled out to ensure the city centre enjoyed another spectacular Christmas in Sunderland.
He added: “The Frost Village was a huge success last year and we’re hoping it will be even bigger and better this time around.
“We’ve got a full programme which we hope the people of Sunderland will enjoy and at the same time we believe this will also entice visitors into the city to see what we have to offer.
“Having built on last year’s feedback and adding even more events such as Christmas movies in Keel Square to the programme, we’re certain that this Christmas in Sunderland will be one to remember.”
For further information, visit www.sunderlandchristmas.co.uk