Scent of the future – scientists create perfume which smells like a world full of Sunderland-built Nissan Leafs

Dr George Dodd has created a perfume inspired by the Nissan Leaf

Dr George Dodd has created a perfume inspired by the Nissan Leaf

A WORLD renowned scientist has taken inspiration from a Wearside-built car to create a perfume which smells of a ‘green’ future.

Nissan has teamed up with master perfumer Dr George Dodd to create an “aromatic blueprint” of what the world smell like in a zero emissions future.

Dr Dodd, who works at The Aroma Academy in Hampshire, worked on the scent and said it represents a time when green vehicles like the Nissan LEAF, built at the Washington plant, occupy the roads.

He spent time on long walks in the Scottish Highlands to come up with the smell and concocted it using essences taken from cut green grass, myrtle oil, natural orange and the ineffable “light as air” molecule.

Dr Dodd said it evokes clean, fresh and organic landscapes and is designed to encourage nostalgic feelings.

Nissan approached Dodd after hearing about his esteemed career as a scientist of smell. The Irishman was born downwind of the Guinness brewery in Dublin and he spent his childhood obsessed with smells before going on to study the science behind the sense and becoming an expert.

Dr Dodd said: “We are very proud to have been asked to create such an abstract and innovative scent with Nissan.

“When they came to me and asked me to create a scent of the future it was quite a scary thought - but it was a challenge I thoroughly enjoyed.

“This bespoke, futuristic aroma embodies a palate of smell sensations that have never before existed together and represents a future Nissan is helping us drive towards.”

The futuristic scent is to be doused onto a LEAF shaped car air freshener and given to electric car owners and those who buy a LEAF.

Nissan say it shows the steps it is taking towards an emission-free future and to remind recipients of what they are contributing to when driving their LEAF.




Back to the top of the page