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Pearl Izumi cycling tour worth £300,000 to Durham’s economy

A CYCLING event in Durham boosted the local economy by £300,000.

The Pearl Izumi Tour Series, which came to Durham City in May this year, attracted 12,500 visitors.

The series brings together the very best in British professional cycling teams which compete over 10 city-centre rounds to be crowned the victors.

The Durham circuit is known as one of the most demanding of all of the Tour Series rounds, with cobbled streets, steep climbs, and tight corners.

Durham County Council hosted the event, which is sponsored by Pearl Izumi and organised by Sweetspot.

A report commissioned by Sweetspot reveals that 68 per cent of those who came to watch the race were from outside of Durham and that nearly a quarter of those booked overnight stays in the city.

The figures show that those groups who did stay overnight spent an estimated average of £136 during their visit, while those who stayed just for the day spent an estimated average of £81.

The overall boost to County Durham as a result of people attending the Pearl Izumi Tour Series came to an estimated £291,404, compared to £250,000 in 2013.

Nigel Dodds, strategic manager for culture and sport at Durham County Council, said: “I’m delighted that so many visitors enjoyed this year’s Pearl Izumi Tour Series and it must have been fantastic for the cyclists taking part to see the crowds of people lining the streets to cheer them on.

“The turnout was 1,500 higher than last year, which really shows the popularity cycling is enjoying at the moment.

“Sporting events like this are so important to County Durham, not only in terms of adding to our rich cultural calendar but also because of the value they bring to our economy and to local businesses.”

 

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