CHANCELLOR George Osborne is facing calls to rethink his pasty tax.
Ken McMeikan, chief executive of North East baker Greggs, yesterday met Treasury ministers to urge them to reconsider proposals which would hit pasties, sausage rolls and bakes with 20 per cent VAT.
Mr McMeikan has said Mr Osborne has “lost touch,” and that ministers did not appreciate the impact changes to VAT rules would have on ordinary people.
The high street chain has already seen millions of pounds wiped off its shares, after the Budget closed a loophole which means some hot takeaway foods, such as sausage rolls and pasties, escaped the duty.
Mr McMeikan has said further efforts will be made to try and make the Government do a u-turn following the talks.
Every MP with a store in their area will receive a letter urging them to back the calls during a six-week consultation period.
An online petition has started, which will spark a debate in Parliament if it collects more than 100,000 signatures.