New digital changes to McDonald's restaurants in Sunderland and east Durham

Staff at Dalton Park's McDonald's
Staff at Dalton Park's McDonald's
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Lovers of fast food will be able to get their burgers and fries quicker thanks to improvements at McDonald's outlets in Sunderland and east Durham.

New features have been introduced at the company's Dalton Park store, in Murton, The Peel Centre restaurant in Washington and will be appearing in the restaurant on Ryhope Road later this year.

Jasper Maudsley with some of the new technology at the Dalton Park McDonald's store.

Jasper Maudsley with some of the new technology at the Dalton Park McDonald's store.

Digital innovation is at the heart of the transformation. The big changes focus on providing customers with more choice as to how they order and pay, adapting how the food is prepared and served and offering new technological features to create an environment that is even more welcoming and enjoyable.

Self-order kiosks will give customers the option of a brand new experience when choosing and ordering their food at McDonald’s.

They will be able to browse the entire menu and check out the nutritional information of each meal at the same time.

Once customers have completed their order, they pay swiftly by card or contactless, and then go straight to a designated area of the counter to pick up their order.

In the kitchens, new lay-outs and increased technology means McDonald’s iconic products will be made specially to order for customers, with every burger and wrap being freshly prepared.

To complete the digital transformation, free to use tablets have been installed at some tables for customers who want to check their newsfeed and emails or play the latest games.

The restaurant redesigns will also include a new décor.

McDonald’s franchisee Jasper Maudsley now runs 10 restaurants across Sunderland, Washington and Hartlepool, including the restaurant at Dalton Park.

He employs nearly 850 people.

He said: “We’re thrilled with the transformation because we’re committed to offering our customers’ more choice and fast service.

“Technology has a huge role to play in all walks of life, including our customers’ eating out experience, so the new tech we’ve introduced recognises the way people live their lives today.

"The staff members can’t wait to welcome customers into the transformed restaurant.

"To ensure we continue to create an outstanding customer experience, I am also continuing to invest in my people through our industry-leading training programmes and career opportunities.”

Paul Pomroy CEO of McDonald’s UK, said: “We are confident that the investment we are making will bring new and exciting changes to McDonald’s in London and across the rest of the UK.

"We’ve listened to customer feedback and know we need to modernise further in order to move the McDonald’s experience on, and remain relevant to the lives of the 3 million customers that we serve daily.

"Our converted restaurants like this one in Islington will deliver a fast and easy experience, aided by digital and traditional ordering points ensuring we continue to be enjoyed by our customers.”

Following a trial in 14 restaurants across England last year, table service will now begin to roll out throughout 2016 to many of the digitally transformed restaurants and by the end of this year, 400 restaurants across the UK will offer table service to their customers.

Current trials also include the option to customise the classic burgers that customers know and love, order and pay by smartphone or enjoy interactive table-tops games whilst they share a meal and even charge their smartphones using wireless charging devices.