New businesses off to flying start

(Left) Amy Armstrong, co-founder of MAD Communications and (right) Marie Donnelly, co-founder of MAD Communications
(Left) Amy Armstrong, co-founder of MAD Communications and (right) Marie Donnelly, co-founder of MAD Communications
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TWO businesses are off to a flying start after being given a boost by the University of Sunderland.

Northern Bear Films now has offices in Sunderland Software Centre, while PR company MAD Communications has moved into St Peter’s Gate.

Both started out in The Enterprise Place, the university facility dedicated to helping fledgling firms.

Partners Aman Sharma and Jerome Vyland met while studying MA Media Production and BA Design Multimedia and Graphics at the university.

Aman was producing independent films under the name of Northern Bear and Jerome was working as a freelancer so they decided to join forces at The Enterprise Place.

“As recent graduate entrepreneurs we didn’t think we’d be given such a professional environment to work in at the university and we were really impressed to see the amount of support provided in terms of mentoring, office support, business networking and PR,” said James.

MAD Communications is the brainchild of Amy Armstrong and Marie Donnelly, who met while studying a Masters in Public Relations and submitted an application to the university’s business planning competition.

Vince Robson, The Enterprise Place business development manager said: “After working with us for a year and building up reputable businesses, both companies are now able to stand on their own two feet. Aman, Jerome, Amy and Marie are positive role models for the current and next generation of student and graduate entrepreneurs.”