How Pandas and Penguins can attract new business to Sunderland

The staff at Daykin and Storey.
The staff at Daykin and Storey.
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BLACK and white is rarely a popular colour combination on Wearside, but “Pandas” and “Penguins” are providing a welcome opportunity to attract new business.

They are the names given to two recent changes Google has made to its Search Engine algorithm, determining which websites appear top of the all-important search rankings.

The shift in the way Google now works is so profound that Sunderland-based Azure Design and Durham’s Virtuoso Digital Marketing have taken the radical step of merging to take advantage of the new possibilities, forming a new business in the process: Daykin & Storey, sponsor of the Portfolio Business Awards website.

Virtuoso director Maureen Storey explained: “Azure have always been design and build specialists, concentrating on the technical aspects of website development while Virtuoso’s expertise was more on the search engine optimisation and digital marketing side. As a result of Penguin and Panda, our two teams were working so closely together, it was ridiculous not to join up.”

Azure MD Pete Daykin added: “Watching the Virtuoso guys work at close quarters made us realise we needed to offer our clients those skills directly.

”The merger puts us in a much stronger position to react to the ever-changing search and marketing landscape, and our clients are already seeing the benefits.”

The Portfolio Awards will be presented at the Stadium of Light on Thursday, when Black Cats boss Kevin Ball will be our guest speaker. For tickets, contact Sorted PR on 265 6111, e-mail bernice@sortedpr.com