Bra-vo! Shop boss Charlotte goes from lingerie to Las Vegas

Off to Las Vegas...Charlotte White, manager of La Senza in The Bridges who won the prize for outstanding Christmas sales.
Off to Las Vegas...Charlotte White, manager of La Senza in The Bridges who won the prize for outstanding Christmas sales.
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SHOP manager Charlotte White didn’t get her knickers in a twist when bosses set her an ambitious Christmas sales target.

Now Charlotte, who runs the La Senza lingerie store in Sunderland’s Bridges shopping centre, has scooped a five-day trip to Las Vegas as a reward for her team’s performance.

The shop’s range of underwear proved a massive hit with customers looking for a festive treat.

“The target was a seven per cent increase on the eight weeks before Christmas last year, but our actual figure was 11 per cent up,” said Charlotte.

“It was extremely busy. We had a good performance last year but we had a better range of products this year and a lot of promotions.

“We really pushed ourselves on customer service, giving customers a personal shopping experience.

“I was absolutely ecstatic when I found out I had won the trip.

“We were actually on target to meet to total three days before the time limit.”

Twenty-two-year-old Charlotte has worked for La Senza since she was 15 and has managed The Bridges store since it opened two years ago.

She will jet out to Vegas later in the year for five days in the company of other successful La Senza managers – but she is not the only winner from the Sunderland store’s bumper Christmas shopping period.

“The rest of the staff get prize money to share between them,” said Charlotte.