Boldon business aims to become European coffee giant

From left, Sarah Lawence, Jason Muller and David Hughes embark on training courses with Access Training.
From left, Sarah Lawence, Jason Muller and David Hughes embark on training courses with Access Training.
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It’s all change at a South Tyneside factory.

Pelican Rouge – formerly Autobar UK – Europe’s largest refreshment supplier is investing in staff training to support major changes in the business.

We are responding to customer demand for the continental style, high quality coffee experience, from bean to cup.

Jason Miller, branch manager

The firm, which employs 62 people at its Boldon base and 1,600 people across the UK, is aiming to become a coffee giant across Europe.

The move has seen the company shift its focus from being a supplier of vending machines with a subsidiary coffee roasting plant, to primarily being a producer of quality coffee.

The company now uses vending machines to popularise the brand. To make the new direction more visible to customers, the company has changed its name to Pelican Rouge which is the name of its upmarket, long-established coffee brand.

Branch manager, Jason Muller, said: “We are responding to customer demand for the continental style, high quality coffee experience, from bean to cup.

“As part of this we are in the process of changing and improving many aspects of our service, including customer service management systems, product awareness training, utilising management information to good effect and of course premiumising the offer from our vending machines.

“The changes within the business prompted me to look into training to help us work more effectively.

“Since enrolling on the courses with Access our team performance has improved, both in effectiveness and efficiency as a result of the excellent standard of training.

“Our communication is better and the quality of our work has improved and as a result we are on track to expect growth.”