pic “benfield” in mediagrid
INSPIRATIONAL Wearside charity 4Louis has scooped a major cash boost.
Founded by Kirsty McGurrell, 22, from Houghton and her family, the charity offers support to families throughout the country who are left traumatised by stillbirth.
Its work to provide keepsake boxes, including items such as a clay modelling kit for babies’ hands and feet, touched the hearts of the public who voted for them to receive the funds.
Charities from across the region faced a public poll to win a total of £10,000 from the Benfield Charitable Trust.
Kirsty’s charity, inspired by the death of her son Louis, won first prize of £7,000.
Kirsty, who is mum to Mitchell, nine months, said: “We are thrilled to have won the top prize of £7,000 from the Benfield Charity drive. We would like to thank Benfield for the opportunity to take part and of course the huge amount of people who supported and voted for 4Louis.
“We would also like to thank all the 4Louis team and supporters who worked hard by canvassing both on Facebook and to the general public to make this possible.”
Benfield Motor Group pledged the pot of money on its Facebook page asking the general public to nominate and then vote for a local charity which they would like to see win a share of the £10,000 prize fund.
Mark Squires, Benfield Charitable Trust, said: “We have been overwhelmed by the amount of interest from charities around the regions we serve. We already donate five per cent of our profits to worthy causes every year but we have always selected the recipients in-house.
“We wanted to engage with our customers and local charities on an open platform like Facebook and to ask them which charities they would like to support and why.
“We were delighted with the response and as a result we have found out about the great work being done by lots of charities across our region, and give our Facebook fans the chance to pick the winners of the prize fund.”
South Shields-based Metro Kids Africa, which helps youngsters in Africa, won £2,000 and Sweet Dreams Our Angels, also from South Shields, who also provide memory boxes for bereaved parents, won £1,000.