A CRAFTY card-maker in South Tyneside has turned her hobby into an award-winning business.
Irene Doyle took over running Crafty Corner, in Baring Street, South Shields, just under two years ago.
Now she has been rewarded for ploughing her efforts into the craft shop and ceramic studio by being named North East craft retailer of the year.
Irene, who runs card-making classes and kids’ painting clubs at the business, is delighted with the accolade from Craft Hobby and Stitch International, Europe’s largest trade show.
She said: “It’s absolutely brilliant, considering we have only been in here for two years.
“We’ve got customers who come from Scotland and the other side of Newcastle.
“It’s our customers who nominated us and voted for us who we’ve got to thank for this.”
Crafty Corner had been in business for 10 years when Irene, 54, took over running it just under two years ago.
Fiancé David Thompson said she is “buzzing” after getting the award.
“It’s good because you’ve got the shops which are 10 times bigger than us, and we got the most votes,” he said.
“It’s a nice ‘thank you’ for her for all of the work she has put in.”
Irene, who attended the awards ceremony at the NEC in Birmingham on Sunday, hopes the business will continue to go from strength to strength.
Card classes for children during half-term have been fully booked.
“We’re putting on workshops now too,” said Irene. “People have been coming in and giving demonstrations, so that’s something else we’re going in to.”