Business leaders promise best Christmas ever in Sunderland

SOUND AND VISION: Spark! will be among the street theatre acts to perform in the city.
SOUND AND VISION: Spark! will be among the street theatre acts to perform in the city.
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BUSINESS bosses are promising the city’s best Christmas yet.

A joint plan has been drawn up by Sunderland’s Business Improvement District, events company Sunderland Live and Sunderland City Council, which will see the city enjoy weeks of festive fun.

In addition to the traditional Christmas lighting, the city will explode into colour with Christmas-themed projections illuminating key buildings over the weekends of December 11 to 13 and December 18 and 20.

At the same time the programme will include a number of state-of-the-art street theatre acts including the highly acclaimed Spark! which will be bringing the streets to life with their unique sound and light show.

Other plans include a celebration of Christmas around the world from December 4-6, giving visitors the chance to experience how the festive season is marked across the globe.

A Family Santa Run and a Chocolate Santa Run along with the screening of festive films in an outdoor heated cinema in Mowbray Park are also taking place, with the park welcoming Santa’s reindeer from December 19 to 22.

Visitors could also find themselves picking up more than their Christmas shopping with a chance to win prizes from the start of December right up until Christmas Eve.

An Advent door will appear at various businesses each day, with shoppers being given the chance to choose a key and try to open the door to win a prize.

Ken Dunbar, chief executive of Sunderland BID, said: “By combining our resources we are able to deliver one of the most exciting Christmas programmes Sunderland has ever seen.

“There is something to please everyone with our imaginative events and activities, designed to inspire people to visit the city centre and enjoy a magical festive experience, which in turn will be a real benefit to the traders.”

Councillor John Kelly, Sunderland City Council’s portfolio holder for public health, wellness and culture said: “Working with partners such as Sunderland Live and Sunderland BID, we aim to create a magical Christmas experience for the thousands of shoppers and visitors that come to the city centre over the festive period.

“We hope everyone will find time to join in with our Christmas celebrations, with this year’s programme of events promising to be the best ever.”

Chris Alexander, chief operating officer at Sunderland Live added: “By pooling our resources we are able to maximise all elements of the programme, from the creative ideas through to the detail of event delivery, meaning that visitors and residents will get the best that the city has to offer.”

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