IT was a case of jingle tills as shoppers set two records at Asda in Boldon at Christmas.
They tossed a best-ever £31,900 into checkout collection buckets for seven local groups, in the two weeks running up to the festive break.
The store itself took a whopping £4.2million in just a week, the best of any Asda outlet in the country.
Tracey Tough, Asda’s Community Life Champion, said: “I’m amazed at how much money was put into the collection buckets.”
Tracey added that despite talk of doom and gloom because of the recession, shoppers remained very generous.
“They showed that they are happy to give to good causes and like to help local groups,” she said.
“We are also pleased that we took the most of any Asda. We were very busy.
“We are not the biggest, but we did the best.”
The organisations and their volunteers had two days each to collect from shoppers, and kept whatever they had themselves raised.
They were Boldon School, Harton Technology College, the National Victims Association, and Positive Activities youth groups at Chuter Ede and Boldon.
Boldon Girls’ Football Club, Boldon’s Children’s Centre and South Shields-based Cancer Connections also took part.
About £24,000 was raised at Christmas 2010.