Apprentice hopeful Katie’s got scent of victory

SCENTING OPPORTUNTIES: Apprentice contestant Katie Bulmer-Cooke.
SCENTING OPPORTUNTIES: Apprentice contestant Katie Bulmer-Cooke.
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APPRENTICE star Katie Bulmer-Cooke’s next task is not to be sniffed at.

The fitness guru from Ashbrooke will be tasked with creating a range of home fragrance products.

In the third episode of the series, being screened tonight on BBC1 at 9pm, she’ll team up with her fellow female contestants for an early morning visit to the Royal Exchange, home to some of the biggest names in luxury goods.

Lord Sugar tells the teams that he wants them to tap into one of the hottest trends in retail by creating their own range of home fragrance products.

With two days to turn melted wax into hard cash, the newly mixed teams head off - half to create fragrances, the rest to get the measure of the market.  

One team opts for an upmarket beach theme, while the others come up with a more exotic concoction.

Both teams then set off to sniff out some sales, flogging their fragrant wares to the public.

They also go in search of trade clients, from luxury hotels to trendy nightclubs.

Tempers flare as one candidate jumps in on someone else’s sale, and things heat up as pricing strategies fall apart.

* Log on to www.sunderlandecho.com later tonight to find out if Katie survives in the latest task.