Age UK Sunderland bosses are pleased with the success of an Echo-backed campaign to tackle loneliness in the city.
We got behind the charity’s No One Should Have No One campaign in the run-up to the festive season, which urged people to support the organisation’s work, particularly by getting involved with its befriending service, which puts volunteers in contact with lonely older people.
The campaign highlighted the need for more volunteers by demonstrating how essential Age UK was in the lives of older people through its various day clubs and services.
Since the launch, the charity has seen 30 new volunteers sign up to help Sunderland’s elderly people.
Age UK Sunderland director Alan Patchett said: “I am very pleased with the number of volunteers- that is tremendous.”
The charity has also been working to raise the issue of loneliness at Government level by asking the public to sign its Loneliness Petition.
It wants to see the Government and Sunderland City Council develop strategies to map, prevent and address loneliness; evaluate and improve existing services to combat loneliness; and invest in testing and evaluating innovative solutions to loneliness.
A total of 151 Wearsiders signed the petition during the campaign.
Mr Patchett said he was “a bit disappointed” by the figure but said the hard work would continue.
He added: “The No One Should Have No One campaign is an ongoing campaign nationally. I am going to go to the local authority to make them aware of what issues are affecting older people and ask them to address those issues.”