If there are any eyebrows raised at this world record attempt, at least they will be perfectly shaped.
Staff at Benefit Cosmetics in Debenhams, in The Bridges, Sunderland, are gearing up for a global effort to pluck the most eyebrows in a single day.
Benefit Brow Bars all over the world will keep a tally of how many brows they have tended to in a bid to set a new world record.
Tara Mason, 25, will be hard at work in the store tomorrow and is looking forward to the day.
She said: “Hopefully it’ll be a lot of fun.
“We’ve got around 20 people booked in at the moment and on Saturdays we get a lot of walk-ups, so it could be a bit manic.
“It should be a good day though.”
Balloons and badges will be handed out throughout the day and all those who take part will be presented with a “World Record in Progress” sticker.
Cosmetics giant Benefit, which is based in San Francisco, in the U.S., says the global challenge is a chance to “drive the Brow Bar business to a world record level”.