Sunderland filmmaker in line for international award

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A WEARSIDE filmmaker has been shortlisted for an international award.

Chris Lavelle’s music video urn of the Screw was chosen from nearly 5,000 entries from more than 70 countries to reach the final of the Adobe Design Achievement Awards 2012.

The 41-year-old, who has already won the best entertainment production at the Royal Television Society’s North East and the Border Centres Awards 2011, will now battle it out with other talented artists in the Live Action Award category.

“It was incredibly difficult to make the video,” he said. “The ideas came easy enough and the skills to produce the imagery was all in place. The main problem was finding props and locations to shoot.

“We overcame them in the end.

“There was also a lot going on in our lives as our father had taken seriously ill throughout this and I imagine a lot of extra emotion went into the video-making because of this. “Having said all that, motion video is wonderfully exciting and something I intend to pursue more.”

The music video is a “visual narrative interpretation” of his older brother Steve’s song Turn of the Screw focusing on a woman, played by actress Stacie James, who is unable to come to terms with the loss of love.

“Throughout the narrative it’s hoped the viewer sees inside her world, slowly dismantling the machinery of her mind,” said Chris, from Houghton.

“I’m incredibly proud of what I have produced, but, more importantly, so is Steve.

“He’s been a huge inspiration to me all my life. He’s very creative.

“I just loved the pace of the song he wrote, but didn’t just want this to be a music video.

“There’s no performance in it and it’s a visual story that 
works well with the music and lyrics.”

The Adobe Design Achievement Awards honours the most talented and promising graphic designers, photographers, illustrators, animators, digital filmmakers, game designers, app developers and computer artists from higher education institutions worldwide, who have created individual and group projects with Adobe software.

The winners will be announced at a ceremony in Toronto, in Canada, at the DesignThinkers 2012 convention on November 9.

The lead graphic designer at Durham University and part-time lecturer at Sunderland University said: “I worked behind the scenes at Sunderland Empire for over 10 years, while also running a business for graphic design, www.ldistudios.com.

“I guess it was inevitable that my love for the arts, along with a talented brother, would lead me down this path.”

“It’s an honour to be nominated as a finalist and we plan to attend the ceremony in Toronto, in November, if I can get over my flying fears.”

Twitter: @SunderlandEcho