SUMMER concerts at the Stadium of Light are hitting all the right notes with pub landlords across Sunderland.
With Bruce Springsteen set to rock the city tonight, followed by The Red Hot Chili Peppers on Sunday, pubs and clubs are reporting a brisk upturn in business.
This week’s takings also received a boost with punters flocking through the doors for Tuesday’s Euro 2012 clash with Ukraine.
Matt Alldis, of Fitzgeralds, said: “The concerts are marvellous. The city seems really vibrant on concert days. Everyone seems to come out – even with our full staff it gets manic. It’s great for us. Long may they continue”.
Sophie Bell, of Establishment, in Low Row, echoed Matt’s sentiments.
She said: “Before the concerts we do an excellent trade. People take advantage of our special offers and we expect it to be no different today.
“The concerts are doing the world of good for us. It gets the bar known as well as we get people in that wouldn’t normally visit us.”
Paul Davison, of Greens, also on Low Row, has to get three times more staff in than usual on concert days.
He said: “We do really well out of them. We were busy for Coldplay even with the Metro disruption, so hopefully the next two concerts will draw in a similar amount of people.
“It’s great for the Sunderland. Everyone seems much happier on a concert day.”
The William Jameson, in Fawcett Street, is also expected to be packed, especially on Sunday for the Chili Peppers gig when many people will be off work.
Wayne Davis, manager at the venue, said: “We benefit massively from the gigs. We see a huge turnout on concert days. We even have to get extra staff in from Newcastle to cope with demand.
“The concerts are just what the pubs need in this tough economic climate. I wish there were more of them to be honest.”