NORTH East doctors have backed plans to restrict alcohol advertising in cinemas, on TV and online in a bid to reduce underage boozing.
Experts from the region have signed an open letter in support of Dr Sarah Woolaston’s Private Member’s bill, due to be read in the Commons today.
Liver specialist Dr Chris Record said: “The earlier the age at which children drink and the more they drink, the greater the chance of developing serious liver damage in adult life.
“Many patients are now presenting with terminal liver disease in their 20s and early 30s, and the protection of children from alcohol advertising is essential to curtail alcohol harm.”
Colin Shevills, director of North East alcohol awareness group Balance, said: “Children and young people are constantly exposed to alcohol thorough advertising, sponsorship, the internet and the media, and evidence suggests that the more they are exposed, the younger they will start drinking.”