COLDPLAY’S concert at the Stadium of Light is set to be broadcast to millions of people over the internet.
The four-piece, one of the world’s biggest bands, will perform at the Sunderland venue next month.
Fronted by Chris Martin, husband of Hollywood superstar Gwyneth Paltrow, the group is playing a series of UK stadium dates to coincide with new album Mylo Xyloto.
Demand for tickets has been huge, with the band performing at only three other venues.
Last year, fans braved plunging overnight temperatures to get their hands on them, with ardent followers pitching tents at the home of the Black Cats in a bid to be first in the queue.
Only a few tickets are now available for the June 7 show.
Now Bauer Radio has now teamed with the group to bring interviews and live performances from the Wearside date of the tour.
Coldplay: In Demand will see the media company provide a dedicated two-hour block of Coldplay programming across its 20 stations, which include Metro Radio and TFM, on the night of the gig.
An official website will also offer streaming of live content from June 15.
Ric Blaxill, music and content director at Bauer Radio, said: “Coldplay are one of the world’s biggest bands, with over 50 million worldwide sales, so we’re excited that our unique and exciting evening of programming will connect Coldplay fans across the whole of the UK, harnessing the power of our portfolios to engage audiences with real ‘appointment to listen’ radio.
“We are really proud of our ability to deliver quality live music experiences to listeners, whether through arena events, intimate gigs or broadcasts like this one which follows in the footsteps of similar deals with U2, Rihanna, Lily Allen, Kings of Leon and The Script.”
Kevin McCabe, the senior vice president of promotion and publicity at Coldplay’s label EMI Music, said he was excited by the agreement.
“Bauer have always been strong supporters of Coldplay throughout the years, so we are delighted to be able to build on that relationship to create something special for all their listeners with a band that are at the top of their game right now,” he said.
More than 150,000 people are expected to flood into Sunderland in June to see performances by British rock giants Coldplay, one of music’s all time legends Bruce Springsteen on June 21 and US rockers Red Hot Chili Peppers on June 24.
Hotels across the city are booked to capacity and the city’s bars, restaurants, shops and taxi companies could be set to share a £10million windfall from the extra visitors.
Each concert is worth approximately £3.5million to Sunderland.
In the past, Take That, Oasis, Pink and Kings of Leon have all played spectacular concerts at the Stadium of Light.
A MAJOR catering operation is underway to feed tens of thousands of hungry concertgoers at the Stadium of Light for this summer’s concerts.
Organisers say catering for such large numbers requires months of strategic planning and research for any venue.
They expect to sell up to 30,000 burgers, eight miles of hotdogs and about 200,000 drinks including lager, cider, wine and soft drinks.
Gary Hutchinson, commercial director at Sunderland AFC, said: “The summer concerts provide a tremendous challenge for our catering and events teams.
“The stadium is traditionally hosts football matches and our catering facilities are geared towards short, sharp bursts of activity before and after a match.
“For concerts, however, we are required to change our approach and provide food and drink over a significantly longer period of time – this can be anything up to eight hours.
“People are encouraged to move around and take food and drink to their seats and onto the pitch – something that legislation doesn’t allow at football matches. During the early years of summer concerts, the club worked closely with its suppliers and other venues to tap into their knowledge and expertise of hosting concerts elsewhere.
“When preparing for our first concerts four years ago, we worked with the team that hosted the Oasis and Take That concerts at Manchester City’s football ground,” said Gary.
“We listened to them and understood what worked and what didn’t. Combining this with our local knowledge played a huge part in our success, ensuring the best possible outcome for the Sunderland concerts.”