CAMPAIGNERS took to the streets of Sunderland to gain support for fewer alcohol adverts. Members of the North East Council for Addictions (Neca) were spreading the word in High Street West as part of a campaign to protect youngsters.
North East alcohol office Balance wants to see alcohol advertising aimed at young people banned, because of the effect they say it is having on youngsters.
Neca manager David Messenger said: “It has gone really well.
“We have seen over 450 people and given them information about alcohol.
“A few have said they were interested in getting help for stopping drinking because they’ve realised that they drink too much.
“One hundred and fifty people have signed the petition too, so that has gone down well.
“People seem to have a lot of support for the idea.”
David added that young people need to be protected from alcohol advertising for the benefit of their health.
He said: “For young people, they use alcohol to be successful and we would like a ban on it on television and for under-18s, as well as a ban on adverts before films lower than an 18 certificate.
“We’d also like to see advertising on social networking sites such as Facebook stopped.
“Research shows that 100 per cent of young people recognise alcohol advertising by the age of 12.
“We feel that the alcohol industry is basically trying to recruit the next generation of drinkers by doing this.
“It puts a lot of pressure on young people to drink before they are 18.”
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